CardioFocus is a medical device innovator and manufacturer dedicated to advancing ablation treatment for cardiac disorders.
The company’s HeartLight X3 System is a revolutionary catheter ablation technology designed for the treatment of atrial fibrillation, the most common heart arrhythmia. The HeartLight System’s direct visualization, titratable laser energy, and universal balloon design make it a new standard for pulmonary vein isolation procedures.
When CardioFocus needed to integrate Salesforce and Epicor ERP for better sales management, the company brought in J2 Interactive as their consulting partner to complete the work.
Configurations and Integration
J2 upgraded CardioFocus’ Salesforce org and integrated Epicor to Salesforce for accounts, orders, invoices, assets, and products.
Accounts were configured to match up with Epicor GPO participation. J2 configured cases, opportunities, serialized assets and asset locations. Workflows were developed around these objects.
The Resulting Business Benefits
With J2’s help, CardioFocus was able to realize these improvements:
- 5 times as many surgical cases logged in the following two months as compared to when they started
- A 50% increase in closed opportunities
- Improved efficiencies in scheduling and completing training events for practitioners
- A streamlined order management processes
- Loss prevention for distributed assets
CardioFocus and many other medical device manufacturers that have adopted Salesforce have seen a wide range of business improvements. These improvements resulted from the both the standard functionality of Salesforce and custom configurations & integrations that were driven by specific business needs.
